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Media Contacts

Food Allergy Canada is an established resource for journalists. We welcome your calls. In addition, we are pleased to arrange for journalists to speak to members across the country are affected by food allergy.

For more information or to arrange an interview, please contact:

Beatrice Povolo
Director, Advocacy & Media Relations
Food Allergy Canada
1-866-785-5660 / (416) 785-5666

Christopher Holcroft
Empower Consulting


Laurie Harada
Executive Director

Laurie joined the organization in 2003 and is responsible for building partnerships with government, industry, healthcare professionals and allergy associations internationally. As our national spokesperson, Laurie has helped to increase public understanding of food allergy and anaphylaxis and is a regular columnist for Allergic Living magazine. She has been instrumental in many national initiatives, including the passing of Sabrina’s Law, the writing of Anaphylaxis in Schools & Other Settings, and advocating successfully for improved food labelling. She has a personal connection to food allergies, as one of her two children has multiple food allergies.

Beatrice Povolo
Director, Advocacy & Media Relations

Beatrice is responsible for the overall development and management of key strategic programs offered through our national office. These programs include the corporate sponsor program, consumer advocacy initiatives, communications strategy and media relations. Beatrice joined Anaphylaxis Canada in 2007. Prior to this position, she was the Director of Marketing and Product Development with Manulife Financial in Toronto. She also held various managerial positions over a 10 year period in the financial sector with TD Canada Trust. Beatrice first started as a volunteer with Anaphylaxis Canada in 2005, as the Chair of the Toronto Anaphylaxis Education Group when her son was diagnosed with a peanut allergy and as such understands the issues facing both those individuals at risk as well as the overall allergy community. Beatrice graduated from the University of Toronto, with an Honors Bachelor of Arts degree in political science and economics.