Summer of TAG

Summer of TAG is a joint initiative, undertaken by Alex and Food Allergy Canada, with the support of Pfizer Canada (Canadian distributor of EpiPen®). The goal of this campaign is to raise food allergy awareness across Canada to help support the more than 2.5 million Canadians impacted by food allergies.

Summer of TAG originally launched in 2011 and has helped to increase awareness of food allergies over the years. Through our ongoing awareness and educational activities, we have reached thousands of Canadians affected by food allergies. Together with Alex, we have met with children and families during our school visits in Ontario, Quebec, Alberta and Newfoundland. As well as worked with local allergists and visited allergy clinics in Nova Scotia, British Columbia and Alberta. Through our Allergy Friendly Food Drive Challenge last year, communities came together to help support their local food banks with much needed “allergy friendly” donations through schools and at select NASCAR races across the country. We engaged children across the country to help tell their stories and share their experiences through our Allergy Hero campaign and race car and helmet design competitions. We would like to thank all those that participated in the Summer of TAG over the past 5 years and encourage you to continue to show your support as we move forward into the summer of 2017!

About Alex Tagliani

Alex Tagliani, also known by his racing name TAG, developed a passion for racing at the age of 10 when he was introduced to karting on a visit to see his grandfather in Northern Italy. Currently competing in the NASCAR Pinty’s Series driving the Tagliani Autosport EpiPen Lowe’s St-Hubert Dodge #18 car, the Montreal native has shown his fans that he can drive anything. Whether it be IndyCar, NASCAR, a prototype, or a sedan, Alex’s talent and experience is second to none in Canada. A fierce competitor on-track, Alex has many passions including his training and nutrition and his charitable foundation, the Tagliani Foundation, he is also a media ambassador for Food Allergy Canada. Alex always takes precautions when managing his life-threatening allergies to peanuts and tree nuts, which includes carrying his EpiPen® and states that living with food allergies is not something that holds him back in life, he’s always ready for a challenge! For more information visit www.tagliani.com.

About EpiPen® and EpiPen® Jr Auto-Injectors

EpiPen® and EpiPen® Jr (epinephrine) Auto-Injectors are indicated for the emergency treatment of anaphylactic reactions in patients who are determined to be at increased risk for anaphylaxis, including individuals with a history of anaphylactic reactions. Selection of the appropriate dosage strength is determined according to patient body weight. EpiPen® and EpiPen® Jr Auto-Injectors are designed as emergency supportive therapy only. They are not a replacement for subsequent medical or hospital care. After administration, patients should seek medical attention immediately or go to the emergency room. For the next 48 hours, patients must stay within close proximity to a healthcare facility or where they can call 911. To ensure this product is right for you, always read and follow the label. Please consult the Consumer Information leaflet in your product package for complete dosage and administration instructions. For other details on EpiPen® or educational and product safety information, please visit EpiPen.ca.

Media contact

Food Allergy Canada is pleased to be a resource to journalists for the Summer of TAG. For information or to arrange an interview please contact:

Christopher Holcroft, Principal at Empower Consulting
416 996-0767

Beatrice Povolo, Director of Advocacy and Media, Food Allergy Canada
1 866 785-5660 / 416 785-5666