Summer of TAG

About Summer of TAG

Summer of TAG is a joint initiative, undertaken by Alex and Food Allergy Canada, with the support of Pfizer Canada. The goal of this campaign is to raise food allergy awareness across Canada to help support the more than 2.6 million Canadians impacted by food allergies.

Summer of TAG originally launched in 2011 and has helped to increase awareness of food allergies over the years. Through our ongoing awareness and educational activities, we have reached millions of Canadians affected by food allergies.

Together with Alex, we have met with children and families during our school visits in Ontario, Quebec, Alberta, and Newfoundland. As well as worked with local allergists and visited allergy clinics in Nova Scotia, British Columbia, and Alberta. Last year’s Drive the Discussion contest encouraged Canadians to raise awareness by sharing their favourite food allergy tip with their friends and family. Through that initiative, we reached even more Canadians from coast-to-coast. Through events like our Allergy-Friendly Food Drive Challenge two years ago, communities came together to help support their local food banks with much needed “allergy friendly” donations through schools and at select NASCAR races across the country. We engaged children across the country to help tell their stories and share their experiences through our Allergy Hero campaign and race car and helmet design competitions.

We would like to thank all those that participated in the Summer of TAG over the past 6 years and encourage you to continue to show your support as we move forward into the Summer of TAG 2018!

About Alex Tagliani

Alex Tagliani, also known by his racing name TAG, developed a passion for racing at the age of 10 when he was introduced to karting on a visit to see his grandfather in Northern Italy. Currently competing in the NASCAR Pinty’s Series driving the Tagliani Autosport EpiPen RONA Chevrolet Camaro #18 car, the Montreal native has shown his fans that he can drive anything. Whether it be IndyCar, NASCAR, a prototype, or a sedan, Alex’s talent and experience is second to none in Canada. A fierce competitor on-track, Alex has many passions including his training and nutrition and his charitable foundation, the Tagliani Foundation, he is also a media ambassador for Food Allergy Canada. Alex always takes precautions when managing his life-threatening allergies to peanuts and tree nuts, which includes carrying his epinephrine auto-injector and states that living with food allergies is not something that holds him back in life, he’s always ready for a challenge! For more information visit www.tagliani.com.

About Pfizer Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the world’s leading biopharmaceutical companies. Our diversified health care portfolio includes some of the world’s best known and most prescribed medicines and vaccines. At Pfizer, we’re working together for a healthier world. To learn more about Pfizer Canada, visit pfizer.ca or you can follow us on Twitter or Facebook.

Media contact

Food Allergy Canada is pleased to be a resource to journalists for the Summer of TAG. For information or to arrange an interview please contact:

Christopher Holcroft, Principal at Empower Consulting
416 996-0767

Beatrice Povolo, Director of Advocacy and Media Relations
Food Allergy Canada
1 866 ­785-­5660 / 416 785-5666