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Join The Summer of TAG 2016 Challenge

May 16, 2016

Canadian race car driver Alex Tagliani is promoting food allergy awareness and safety this racing season with the launch of The Summer of TAG 2016 campaign. Through this joint initiative, undertaken by Alex and Food Allergy Canada, with the support of Pfizer Canada (Canadian distributor of EpiPen®), Alex hopes to reach Canadians from coast-to-coast.

Join Alex this year as he helps to collect allergy-friendly food items to support local food banks/charitable organizations, while helping to raise awareness of food allergies in our schools and communities across the country. Having food allergies himself, Alex knows the challenges faced by those at risk, especially when it comes to selecting safe food options. Knowing how to read a food label and understanding how to identify allergens and ingredients is key to making informed choices.

The Allergy-friendly Food Drive Challenge
Race Edition: July- August 2016
Racing fans can support the Allergen-Friendly Food Drive by donating non-perishable allergy-friendly food items at participating races this summer.  All donations will be donated to a local food bank following the race. More details coming soon.

School Edition: May – December 2016
Is your school participating in a holiday food drive this fall? If so, consider adding a new twist with the Allergy Friendly Food Drive Challenge. Schools across the country are being asked to collect allergy-friendly food items over a 10-day period this fall to help raise awareness of food allergies and help support local food banks/charitable organizations in their communities.

Enter today for your school to have a chance to win our grand prize: Fifteen Apple iPad Air 2- 16GB tablets and a meet-and-greet with Alex Tagliani at your school!

Take the 10 day challenge and show your support!

For more information on these exciting Summer of TAG initiatives, please visit www.summeroftag.com