HomeCampaignFood Allergy Awareness MonthGive and Go campaign

Give and Go campaign

This year’s Food Allergy Awareness Month focuses on the importance of giving epinephrine and calling 911.

Our advertising campaign this year focuses on the importance of giving epinephrine and calling 911 when having anaphylaxis, a severe allergic reaction.

Epinephrine is the only medicine that can reverse symptoms of anaphylaxis and is considered life-saving medication. Canadian allergists advise that an epinephrine auto-injector (such as EpiPen® ) is the first line of treatment for anaphylaxis and should be used before asthma inhalers, antihistamines, or any other medications.

However, research has informed us that epinephrine is underused in treating allergic reactions due to a variety of reasons, including lack of clarity around the signs and symptoms of a reaction, and not having an epinephrine auto-injector on hand.

Our goal with this campaign is to ensure everyone knows the importance of using epinephrine when having anaphylaxis.

Our deepest gratitude goes out to the following, without their support we would not have been able to share this very important message:

  • End Allergies Together (E.A.T.), a non-profit organization that funds food allergy research, and advertising agency BBDO New York, for allowing us to leverage their amazing Give and Go creative. Read about the development of the Give and Go spots.
  • MediaCity for donating a significant amount of outdoor billboard space in Ontario, Manitoba, Alberta, and BC.
  • Captivate Network for donating an extensive network of office lobby and elevator advertising across Canada.
  • Adapt Media for donating a large amount of retail space where our ads will appear in independent convenience stores and small grocery and retail stores within city centres, busy intersections, and condo development areas.
  • UB Media for donating a significant amount of advertising space across their national networks, including Landmark Cinemas, leading post-secondary campuses, and restaurants/bars.

Our campaign will feature the following:

Watch the 95 second video

Watch the 30 second video

Out-of-home billboard ads

When experiencing a severe allergic reaction, give epinephrine and go call 911.

Make sure you’re covered and know what to do in an emergency. Click on one of the boxes below for more information:

Preventing reactions

When you have a food allergy, even a small amount can cause an allergic reaction. Learn avoidance strategies to help reduce the risk of exposure to your food allergen.

Reaction signs and symptoms

The symptoms of a reaction can vary from person to person, and even from reaction to reaction in the same person. Become familiar with the different symptoms that can occur so that you’re better prepared for an emergency.

Treating reactions

When a reaction begins, it’s important to respond as quickly as possible. Be ready to treat a reaction by having an epinephrine auto-injector available and knowing how to use it properly and with confidence.