Enjoy Life Foods has offered tasty, allergy-friendly snacks for 17+ years. They began with the goal of creating delicious free-from foods for the ingredient conscious consumer, as well as the millions of individuals and families with food allergies, intolerances, and Celiac Disease. They have over 70 products and all are certified gluten free, Non-GMO verified and free-from 14 common allergens, including wheat, peanuts, tree nuts, dairy, milk, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans.
Joel Warady
We recently connected with Enjoy Life Foods to discuss the rebrand initiative, and spoke with General Manager, Joel Warady.
Even though Enjoy Life Foods is a food company, Joel explained that they see their role as a lot greater than just supplying great-tasting food products. “For 17 years, we have served as advocates for the food allergy community. We treat all children who live their daily lives with food allergies and intolerances as our children, and we want them to enjoy a normal life each and every day. If we can help them get there through cookies, bars, and chocolate, then we have done our job. We never take lightly the trust that families have put in us, thus we see our role more than just a job, but it is a mission to serve”.
As a way to further demonstrate that support, Enjoy Life Foods packaging is now a bright teal colour, which is the recognized colour of food allergy awareness. The bold new colour also makes it easier for ingredient-conscious customers to spot their products on the supermarket shelves.
“Our vision with the new packaging was to proudly and boldly demonstrate our ongoing commitment to creating trusted options to the food allergy community. Teal is a comforting colour to those with food allergies and we’re continuing to meet the demand for convenient options while giving people permission to worry less and eat freely”.
Featuring the allergy-awareness teal colour on their new packaging isn’t the only element Enjoy Life Foods has added in their rebranding. Positioned on the right side of each package is a bold yellow flag banner that gives shoppers an easy reference to allergy-friendly ingredient callouts and product certifications.
Joel and his team found that demand for allergy-friendly products were on the rise. “As increasingly more people seek products that meet their food intolerance or allergy needs, or simply a desire for foods formulated with clean, all-natural ingredients, our new packaging celebrates the curated ingredients we use in our award-winning products. We focus on what we are as opposed to what we are not; we have great tasting products made with best-in-class ingredients”, Joel said.
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The consumer’s reaction to this rebranding has been overwhelmingly positive. Joel explained, “Many consumers have written to us thanking us for making it easier to find our products and for raising awareness of food allergies as well. We have ensured our community that our brand promise has remained the same as it always has been”.
You can find Enjoy Life Foods products in their new teal colour at most major food retailers. Use the store locator on their website, enjoylifefoods.ca, to locate products in your area.
Tags: coupon, Enjoy Life Foods, rebranding, teal