HomeIt’s Food Allergy Awareness Month: Be a part of the #KnowItTreatIt conversation!

It’s Food Allergy Awareness Month: Be a part of the #KnowItTreatIt conversation!

May 1, 2024

Food Allergy Awareness Month (FAAM) is here!

We are bringing back our #KnowItTreatIt campaign showcasing real stories on the signs and symptoms of anaphylaxis and the treatment for it.

Share your personal “Know it. Treat it.” story throughout the month to help spread food allergy awareness and education. Together, let’s take the mystery out of anaphylaxis, and empower all Canadians to “Know” what the signs and symptoms are and how to “Treat” anaphylaxis.

*Contest Alert* Share your #KnowItTreatIt story and be entered to win 1-of-4 exclusive prizes! Grand prize includes a $100 VISA gift card!

Tell us how you knew you were having an anaphylactic reaction and how you treated it. If you haven’t had an anaphylactic reaction, share how you would recognize anaphylaxis and treat it. Every entry will automatically be entered into the contest! Learn more and enter the #KnowItTreatIt contest today.

Scroll down and discover more ways you can get involved and create awareness this #FAAM. Visit foodallergycanada.ca/FAAM for more details.


Share your #KnowItTreatIt story

Take a look at our gallery featuring Canadians sharing their anaphylaxis stories. Share yours to help raise awareness while educating at the same time.

Plus, when you share your #KnowItTreatIt story, you’ll automatically be entered into our contest!

You have a chance to win 1-of-4 exclusive prizes (including a $100 VISA gift card and limited edition Food Allergy Canada prize packs).


Participate in live webinars and events

Webinar: The ins and outs of clinical trials

May 16th at 12pm EDT

Join us to hear from Dr. Julia Upton to learn about the role of clinical trials and how they work in providing treatment options for food allergy. Register now and ask your questions in advance of the session.

Webinar: Recognizing and treating anaphylaxis – why epinephrine and why not Benadryl®

May 29th at 12pm EDT

Join us for an interactive session with Dr. Wade Watson where you can test your knowledge and get an in-depth understanding of the signs and symptoms and treatment of anaphylaxis!

Dr Begin and Dr UptonFacebook Live: Treating anaphylaxis with epinephrine auto-injectors and when to use a second dose

May 23rd at 12:30pm EDT

Hear from Dr. Julia Upton on how to use the different auto-injectors in Canada. You’ll gain a better understanding on which devices might be best for you, the signs and symptoms of anaphylaxis, and when to use a second dose.

A French Facebook Live with Dr. Philippe Bégin will be held on May 9th at 12pm EDT.

#ShineATealLight: Monuments light up in teal across Canada

Attend a teal monument lighting near you in support of Food Allergy Awareness Month.

Be sure to take a photo and share it with us on social using #ShineATealLight, #AllergyAware and #LightItTeal. Check out more FAAM events in our calendar now!

Buy your bracelets and show your support

Bracelet picture on white background

Show your #ShineATealLight spirit and purchase our glow-in-the-dark bracelets. By wearing these bracelets, you’re shining a light on your support and helping to spark conversations. Get 1 for just $5!


Resources on anaphylaxis

Download our latest resources!

Watch our videos our videos with Dr. Philippe Bégin on what is food allergy and what is anaphylaxis to get a better understanding of what happens to your body and why prompt treatment of epinephrine gives the best outcomes

Plus, review the signs and symptoms of anaphylaxis, 5 emergency steps for treating anaphylaxis, and learn more about epinephrine: a life-saving medication for severe allergic reactions


Share our #KnowItTreatIt facts

Get the facts behind anaphylaxis and epinephrine with our animated GIFs – like the ones below!

Share them on social media to raise food allergy awareness and help build confidence so more people will Know it. and Treat it.

There are 16 in total, share them all throughout the month! Plus, check out our social media toolkit for more ideas on messages you can share.


Spread the #GiveAndGo message

Share our fun 90-second Give and Go video featuring Hall of Fame NFL football player Jerome Bettis on giving epinephrine and going to the emergency department. Watch and share with your family and friends to start a discussion on recognizing signs and symptoms of anaphylaxis and treatment with epinephrine.

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